SUPIA Summit II
Surf Expo & Outdoor Retailer
Dana Point Yacht Club
September 30-October 1
Two days of education, networking, food & fun.
Roundtables, speakers, sessions, catered buffet lunches & dinners.
Tuesday / September 30
8:30 Registration/Welcome Bags
10:15 Panel: Setting the Stage Board of Directors
11:00 Speaker: Insights from other Industries
Understanding Evolutions - Glenn Brumage
12:00 Paddle Pulse: Safety
Debut of ACA’s Safety video - Chris Stec
12:30 Buffet Lunch
1:30 Round Table Rotations (Choose 2 of 3 Sessions)
A) Retail “Boost Net Margin to Put More $$$ in Your Pocket”
B) Trade Show Exhibiting at Surf Expo & Outdoor Retailer:
What do manufacturers want?
C) Research New Data: Consumer Trends Study #2
3:00 Paddle Pulse: Guidelines / Best Practices
3:30 Speaker: Got Sustainability?
Renewable Energy and Corporate Sustainability
4:15 Speaker: International Growth of SUP - Fernando Aguirre
4:45 Introductions of Affiliate/Benefit/Association
5:00 How can we help you?
Benefit EXPO & transition happy hour
6:00–9:00 Open Party: Taco Tuesday
Wednesday / October 1
8:00 Optional Excursion: SUP Tour or DP Harbor
with Westwind Sailing at DPYC – equipment provided
9:00 Coffee & Muffins mingle
9:30 When ‘Showrooming’ isn’t a dirty word -
10:45 Paddle Pulse Youth & SUP - Mike Eisert
11:00 Keynote: “12 Things You Aren’t Thinking
about when Marketing your Business”
James Wong of Verve Collective
12:30pm Buffet Lunch
1:30pm Round Table Rotations (Choose 2 of 3 Sessions)
A) Retail “Keeping Your Customers Loyal (& Spending in Your Store)”
B) Trade Show Attending Surf Expo & Outdoor Retailer: What do attendees want?
C) Research New Data: Findings of survey of SUP athletes
3:00 Industry Insights / Paddle Pulse
3:30 Speaker: ‘Shift’ Ocean & Waterway Conservation - Matt Manner
4:00 Panel & Discussion:Visioning- SUP & SUPIA’s future
5:00 Member Banquet & Closing