• Tue, September 30, 2014
  • 8:30 AM
  • Wed, October 01, 2014
  • 8:00 PM
  • Dana Point Yacht Club, Dana Point, CA


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Presented by 

Surf Expo & Outdoor Retailer

Dana Point Yacht Club 

September 30-October 1

Two days of education, networking, food & fun.

Roundtables, speakers, sessions, catered buffet lunches & dinners. 

Tuesday / September 30

8:30        Registration/Welcome Bags

              Breakfast Mingle
9:30        Welcome/Introductions

10:15       Panel: Setting the Stage Board of Directors

11:00       Speaker: Insights from other Industries

           Understanding Evolutions  - Glenn Brumage             

12:00      Paddle Pulse: Safety

              Debut of ACA’s Safety video - Chris Stec

12:30       Buffet Lunch

1:30        Round Table Rotations (Choose 2 of 3 Sessions)  

    A) Retail “Boost Net Margin to Put More $$$ in Your Pocket” 

    B) Trade Show Exhibiting at Surf Expo & Outdoor Retailer: 

              What do manufacturers want?

    C) Research New Data: Consumer Trends Study #2  

3:00        Paddle Pulse:  Guidelines / Best Practices

3:15        Break

3:30        Speaker: Got Sustainability?

              Renewable Energy and Corporate Sustainability

4:15       Speaker: International Growth of SUP - Fernando Aguirre

4:45        Introductions of Affiliate/Benefit/Association

5:00        How can we help you?

              Benefit EXPO & transition happy hour

6:00–9:00      Open Party: Taco Tuesday                    

Wednesday / October 1

8:00        Optional Excursion: SUP Tour or DP Harbor

              with Westwind Sailing at DPYC – equipment provided

9:00        Coffee & Muffins mingle

9:30           When ‘Showrooming’ isn’t a dirty word -

              Glenn Brumage

10:45       Paddle Pulse Youth & SUP - Mike Eisert

11:00       Keynote: “12 Things You Aren’t Thinking

                  about when Marketing your Business”

              James Wong of Verve Collective

12:30pm   Buffet Lunch            

1:30pm     Round Table Rotations (Choose 2 of 3 Sessions)  

  A) Retail Keeping Your Customers Loyal (& Spending in Your Store)”

  B) Trade Show Attending Surf Expo & Outdoor Retailer: What do attendees want?

  C) Research New Data: Findings of survey of SUP athletes 

3:00        Industry Insights / Paddle Pulse

3:15        Break

3:30        Speaker: ‘Shift’ Ocean & Waterway Conservation - Matt Manner

4:00        Panel & Discussion:Visioning- SUP & SUPIA’s future

5:00        Member Banquet & Closing

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